IT and Technology Direct Mail Case Studies
Neopost Ireland: Mailroom Emergency
Agency: Direct Marketing Campaign Management
This campaign drove the benefits of Neopost franking machines by identifying and qualifying highly profiled customers. The creative was tailored to key pain points identified in a pre-campaign research survey to ensure the most tailored and targeted approach. The creative strategy used the analogy of an Emergency Medical Kit to drive home these pain points being experienced by customers in a highly engaging and creative way. The campaign generated a 20-fold return on investment and surpassed targeted revenue ten times over.
Mood Media: Unwrap Your Brand's Potential
Mood Media's 'Unwrap Your Brand's Potential' was the most successful direct marketing campaign in the company's 30 year history. The aim was to build interest in digital signage marketing through the use of technology and direct mail. This low volume campaign was targeted to key decision makers of organisations with 30+ sites in Ireland to illustrate to them a new way of communicating with their customers at the point of purchase using digital signage. As a marketing company, Mood Media decided to use the same approach to its campaign as that advised to its clients. The power of direct mail was used to create interest resulting in almost 100% recall of the campaign across the 47% of recipients who were contacted during follow up. The campaign was highly personalised, resulting in 5 sector specific videos being produced for digital video frames including voice over and music, personalised letters and personally handwritten compliment slips from the sales rep. The campaign was a great success, securing 28% appointments and helping build future relationships with existing customers and potential new business. This campaign demonstrated the importance of accurate data and implementation of strategy according to different audiences.