Delighted to Announce the winners of the 2013 An Post Integrated Direct Marketing Awards.
Receiving a record 24% increase in entries, An Post set the stage for one of the biggest marketing events of the year, the 2013 An Post Integrated Direct Marketing Awards. This year’s theme, ‘Magnetism Measured’, invited the finest home-grown talent to submit those sales and marketing campaigns that delivered strong results and return on investment for client companies.
Turn your neighbours into customers for less than the price of a stamp
An Post today launched Admailer.ie a unique initiative that is certain to change the face of direct mail in Ireland. Unlike any other direct mail product, Admailer is a self-designed, high quality postcard, individually addressed and posted to a select list of up to 10,000 at an amazingly low cost of 54c each, less than the price of a stamp!
'Mum’s The Word' When it Comes to Purchasing Power
Data Ireland has partnered with Eumom.ie, Ireland’s largest pregnancy and parenting community, to help Irish businesses reach this rapidly growing consumer segment.
Are QR Codes here to stay?
Quick Response (QR) codes originated in Japan in the automotive industry, but because of their ability to encode detailed information, their usage has spread rapidly into retail. But how many of these 2D barcodes are actually being used? And what is the real value of these codes to retailers, and indeed marketers?
And the Winners Are...
The 2012 An Post Integrated Direct Marketing Award Winners were announced at a gala celebration in Dublin’s Mansion House on 3rd May.
Are you ready to make your mark?
An Post is setting the stage for one of the biggest marketing events of the year, the 2012 An Post Integrated Direct Marketing Awards. Winning a 2012 An Post Integrated Direct Marketing Award means your work combined innovation, brilliance and out-of-the-park response figures. It doesn't matter whether your campaigns were online, offline or both. If they worked, they could win.
The start of any good relationship is a warm welcome
Nothing sends a warm welcome like a personalised communication. Direct Mail is a perfect channel for welcoming your customers or members to your loyalty relationship programme. We scoured the net to see what other brands are doing around the world, take a look at these top 5: