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Data Ireland & Deal

'Mum’s The Word' When it Comes to Purchasing Power


Data Ireland has partnered with, Ireland’s largest pregnancy and parenting community, to help Irish businesses reach this rapidly growing consumer segment.

Data Ireland and announce a partnership that will allow Irish marketers to directly engage with Ireland’s largest membership of young families and expectant mums. As a growing segment with an average income over 25% higher than the national average* this is one consumer group few companies can afford to ignore.

Commenting on the deal, Rose Kervick, Managing Director of said: “ is delighted to work with Data Ireland because of its reputation for actively getting great brands to the right consumers. It is all about the mum at and our 280,000 strong member base responds really well to good quality offers. We are looking forward to being able to offer even more great value to our loyal and savvy member mums.”

As Ireland’s favourite resource of information and support for new parents the membership is a rich, reliable source of life-stage information. Data Ireland clients will be able to select target segments directly from a pool of over 280,000 subscribers, reaching up to 75% of young family homes in Ireland.

With a valuable purchasing journey that typically extends from new born to toddler years brands can now capitalise on a very specific window of opportunity for customer engagement. Engaging these specific consumers with highly targeted communications will also help maximise lifetime value. 

Morgan Nolan of Data Ireland said “Data Ireland will be working closely with, widely acknowledged as the go-to website for expectant and new mums, to create timely and life-stage relevant offers for mums. It is good news for all involved. 280,000 engaged new mums will receive high quality, great value offers, and brands can be sure that they are reaching their relevant target audience every time.”

From July, brands will be able to access the membership base though Data Ireland.

For more, contact:
01 858 4800


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