Loyalty Welcome Packs
The start of any good relationship is a warm welcome
Nothing sends a warm welcome like a personalised communication. Direct Mail is a perfect channel for welcoming your customers or members to your loyalty relationship programme. We scoured the net to see what other brands are doing around the world, take a look at these top 5:
For some great Irish examples check out the Meteor Goodie Bag case study and the Cow&Gate Programme in our case study section. If you've created a welcome pack for your customers, send it to us so we can rave about it too!
IKEA Welcome Pack
Continuing the iconic flat pack theme, IKEA's new Welcome DM is centred around ‘more’ – more benefits, inspiration and access. The bespoke letter enclosing the permanent card is designed to be longer than the average A4 format and the concertina approach physically demonstrates ‘more’ benefits as it is unfolded. Also included is a coupon to redeem 100 free GLIMMA tealights in exchange for your email address. Source: creativematch.com (new window)
Mitsubish Welcome Pack
Mitsubishi have a cool welcome pack – this is from Australia. It was posted to customers a month or two after they bought their car and was a total unexpected treat! Car bloggers love it! This was what was in the pack in 2010: Lonely Planet travel Australia book, Mitsubishi Diamond Advantage card- Frequent values, 4wd to Adventure book, Love that Car polishing cloth, Photo frame, Mitsubishi badge, Mitsubishi key ring, Mitsubishi travellers companion, and finally a flashy book about the journey has only just begun.
Action Medical Research Supporters Welcome Pack
Action Medical Research sent this welcome pack to convert new supporters to regular donations. The idea to send a card with a hole is so simple and effective. You really want to see if the coin will fit! The pack yielded over 20% response. and new supporters were converted to monthly giving. Source: bluefroglondon.com (new window)
Torani Welcome Pack
Torani flavored syrups and sauces, send their most loyal customers a stunning welcome pack. The design and print is rich and luxurious, just like Torani. You'd feel pretty special receiving this welcome pack! Source: clairechen.com (new window)
National Bank of New Zealand
National Bank of New Zealand sent this self-mail direct mail welcome pack to their new 'WorkStart Plus customers. The clever fold in the print really shows how National Bank will 'help you get further ahead'. Source: Bayley LuuTomes (new window)