The campaigns with the greatest pull have been awarded. It's time to find out why!
What does it take to create something consumers just can’t resist? Join us for our Winners’ Breakfast and hear the inside story behind the best campaigns at the 2013 An Post Integrated Direct Marketing Awards.
AMAZING SPEAKERS, INVALUABLE INSIGHT AND A WEALTH OF INFORMATION AND IDEAS FOR YOUR BUSINESS
At a time when businesses want to make every cent of their marketing budgets count, information and insight are gold. That’s why we’ve launched the Direct Debate, a new initiative from the An Post Mail Media Unit, created to spark a conversation that can build to become a brilliant information resource on vital topics for yours and every business.
How to Write a Winning Award Entry Workshop
How do you craft an entry so powerful it's simply irresistible to the Judges? Direct Marketing Expert Gary Brown will show you how at this FREE 'Greatness is Magentic' workshop hosted in the G.P.O on the 20th March 2013.
An Entertaining and Informative Morning on Data Protection
An expert speaker whose energy and enthusiasm made 200 people hop out of bed; with a topic that’s big for business; case studies that revealed the crucial dos and don’ts; plus breakfast, coffee and networkorking… all before 9am.
Turning your neighbours into customers just got easier. Learn how at Swords Post Office on Tuesday 12 February
A FREE event to reveal the biggest new thing in small business marketing
An Post share Manchester United’s 659 million fans’ strategy for success
The 8th An Post Early Bird Club breakfast took place this morning in Fallon & Byrne. As part of their ongoing investment in supporting Irish business, An Post introduced Casper Stylsvig, global sponsorship director of Manchester United to 100 of Ireland’s top business and marketing minds, to share his top tips for commercial success. Celebrity chef Neven Maguire cooked his take on the Irish-breakfast for the captivated audience.
How to Thrive in Business
An Post hosted the most anticipated business event of the year in the grand surroundings of Croke Park. Over 200 owners and managers of small and medium sized enterprises turned out for a morning of networking, expert talks and were armed with tools and inspiration to grow their business.
Campbell tells all at An Post Early Bird Club breakfast
100 of Ireland’s top business & marketing minds turned out for the 7th An Post Early Bird Club briefing at Dublin restaurant Fallon & Byrne where internationally renowned communications expert, Alastair Campbell shared his top ten secrets for success.
Business Leaders take the essential steps to grow their business
An Post was delighted to host a free workshop 'GrowMyBusiness: The Essential Steps' on the 30th May 2012. Over 50 business leaders experienced two hours of practical, proven strategies for growth in an intense session of ready-to-run initiatives that they could put into action straight away.
They made their mark, and told us how
There was a winning buzz in The Westbury Hotel Wednesday morning 30th May at the 2012 Winners’ Breakfast. The awards this year saw new companies and agencies entering and winning with compelling campaigns that really made a mark.
We revealed some pearls of wisdom on the future of marketing in Ireland on Feb 28
In this fast-moving, ever-evolving industry it’s always important to know whereyou stand. On 28th February, after a year’s research involving Irish consumersand marketing decision makers, Gerard O’Neill, Chairman of Amárach Research, presented our valuable research findings for the first time.
Loyalty Programme Saves Iconic Brand
Harley-Davidson is the brand that captured the American spirit of freedom and rugged individualism like no other. But if you think its customers have always been loyal, you’re wrong. It very nearly died not so long ago. But just at the point of no return, it came roaring back, tougher and stronger than ever. On Thursday 13th October, Clyde Fessler told Ireland's top direct marketers how he did it.
Clyde Fessler gets Ireland's Top 100 Marketing Minds Motoring
Marketing guru Clyde Fessler, the man who saved Harley-Davidson from the brink of bankruptcy, thrilled over 100 of Ireland’s top Marketing Directors over the An Post Direct Mail breakfast cooked by top Chef Dylan McGrath. Fessler advocates “turning left when competitors are turning right” so as to rejuvenate a brand, build loyalty and maximise revenue.
Businesses arm themselves for continued success
Over 150 Irish businesses joined forces with the big guns in Croke Park for the launch of growmybusiness.ie, An Post's new online tool which arms Irish companies with the top class commercial intelligence to help them attack new opportunities and win new business.
Discover the cure for every marketer’s headache
An Post was delighted to welcome over 100 of Ireland's leading marketers to the Royal College of Physicians on the 7 September to hear Cormac Tobin share his award-winning case study that coughed up a real return on investment through loyalty.
Legends Reveal Their Winning Campaigns
Over 100 of Ireland’s leading direct marketers gathered for the 2011 An Post Direct Marketing Awards Winners Breakfast in the Guinness Storehouse on 25th May, to hear the insights and creative strategies from four winning campaigns including Women’s Aid, Audi, 3 Business Mobile and Kellogg’s.
Alan Leach of West Wood Clubs Shared How He Greatly Increased Revenues using Direct Marketing
Want your customers to sit up and take notice? Want to trim the fat off your marketing programme? And, most importantly, want to beef up your profits and add muscle to your ROI?
The Man who Signed Gary Lineker to Walker Crisps
An Post was delighted to welcome over 100 of Ireland’s top Marketing Industry stakeholders to Early Bird Club V on Wednesday 2nd February. The Early Bird Club is a series of high level briefings for senior management. The 5th in the series invited Chapter One's Ross Lewis to give his take on the Irish Breakfast and Martin Glenn the man who cooked up 7% growth in a $2billion business.
GET A taste of Relationship Marketing's Latest Trends
Over 90 marketers braved the snow on Wednesday the 1st of December to hear the bosses of Acorn Marketing, Dialogue and RMG Target share their insights, trends and strategies for Relationship Marketing in 2011. You can view their presentations here.
Has your Brand got a Big Appetite?
Marketers from Ireland's leading brands attended a very special one-day Direct Marketing masterclass, featuring DM Experts Yvonne Cassidy, Patrick Collister and Tara Grehan.
Meadhbh Quinn, Head of Marketing Communications and Brand at Meteor, speaks about Loyalty and Generation Y
Over 130 Marketers were up early on the 13 October to hear from Meadhbh Quinn, Head of Marketing, Communications and Brand at Meteor, at the latest Mail Media Unit Breakfast Briefing.
Get your business into pole position
The An Post Driving Success Roadshow in association with the SFA crossed the country this summer and saw ambitious business people in Athlone, Waterford, Cork, Galway and Dublin come face to face with RTE Dragon and Insomnia CEO Bobby Kerr and a host of marketing and research experts all ready to part with their trade secrets.
For work that rocked...we salute you
The An Post Direct Marketing Awards Winners Breakfast was held in the Guinness Storehouse on 25 June. Almost 100 marketers turned out to hear the insights and strategies from four winning campaigns including Bord Gáis Energy, eircom Business, UNICEF Ireland and the Fitzwilliam Casino & Card Club.
O Customer, Customer! Wherefore art thou Customer!
Creative guru Patrick Collister was back by popular demand and presented to over 120 marketers in the Guinness Storehouse on 28th April.
Has your Agency got a big appetite?
SUPERSIZE your direct marketing skills on Wednesday 28 April with HUGE helpings of world class case studies, DOLLOPS of direction on generating ideas, EXTRA expertise and insights, MORE marketing analytics & campaign management insights
An Post were delighted to host the 4th in its series of the Early Bird Club
An Post was delighted to welcome over 100 of Ireland’s top Marketing Industry stakeholders to Early Bird Club IV on Wednesday 14 April. The Early Bird Club is a series of high level briefings for senior management. The 4th in the series invited L'Ecrivian's Derry Clarke to give his take on the Irish Breakfast and Hamish Taylor the Master Thief.
We heard how Bóthar, Concern and UNICEF really make their direct marketing work hard
An Post were delighted to invite Bóthar, Concern and UNICEF Ireland to tell us how they make every marketing cent count. They generously told us their campaign stories, shared their direct marketing insights and response rates. You can view the presentations here.
We found out how EBS Building Society were streets ahead on segmentation
An Post were delighted to have Bernadette Hurley, Head of the Member Experience Team, and Tara Grehan, Segmentation Manager at EBS Building Society tell us how their segmentation strategy delivered a huge increase on response rates.
An Post was delighted to host the 3rd in the Early Bird Club Series
The Early Bird Club is a series of high-level briefings for senior management. The third in the series invited Gerard O'Neill, CEO of Amárach and Richard Stollery, Senior Director of Consumer Experiences of The LEGO Company with Kevin Dundon of Dunbrody Country House preparing his take on the Irish breakfast.
Research & Results Breakfast
An Post were delighted to host two exceptional speakers at our recent Research & Results Breakfast on the 1st October. Gerard O'Neill shared the latest in direct marketing research, providing a positive message for marketers with tips to help keep ahead of the trend. John Wallinger gave us a unique insight into the Boots Loyalty Programme, and how they achieve a 700% return on investment.
Stay on top of your game with Geoff Wilson
An Post were delighted to present the star player in Customer Relationship Marketing, Geoff Wilson. Geoff talked about how the IFA uses their CRM programme to run integrated campaigns and to ensure that there is a single view of the customer.
Showcasing four of the best campaigns
The An Post Mail Media Unit was delighted to bring the direct marketing industry together on the 27th May at the Guinness Storehouse to hear from four of the winners from the 2009 An Post Direct Marketing Awards.
Patrick Collister put the spotlight on the importance of creativity
Patrick Collister, one of Europe’s leading creative directors, gave a truly inspirational briefing at the Chester Beatty Library on the 22nd April. He showed us why great creativity engages and the best in creative direct marketing from around the world.
BSkyB: Using DM to power customer value
How did Sky activate a series of valuable one-to-one relationships in Ireland? Well, it wasn't by pressing the red button.
Guinness offers invaluable relationship advice
Some of Ireland’s leading direct marketers gathered in the Guinness Storehouse on Wednesday 27th August to hear the Guinness Brand Team share the success story of the Guinness Relationship Marketing Programme, at a breakfast proudly hosted by An Post.