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2011 An Post Direct Marketing Awards Winners Breakfast

Legends Reveal Their Winning Campaigns

25/05/2011

Over 100 of Ireland’s leading direct marketers gathered for the 2011 An Post Direct Marketing Awards Winners Breakfast in the Guinness Storehouse on 25th May, to hear the insights and creative strategies from four winning campaigns including Women’s Aid, Audi, 3 Business Mobile and Kellogg’s.

A showcase of some of the best campaigns from the 2011 An Post Direct Marketing Awards

The An Post Direct Marketing Awards are a major highlight of the Marketing calendar, as they recognise strategic thinking and creative execution combined with solid measurement and accountability. The winning campaigns this year exemplified best practice direct marketing that delivered real results for real business.

“It’s an exciting time to be involved in Direct Marketing. More companies entered than in previous years, more focus was put on the data strategy and customer targeting, new creative ideas were presented and results were impressive. It’s not surprising that the most successful businesses in Ireland are using Direct Mail. Three-quarters of Irish businesses that significantly increased their revenues all use direct mail,” says Amie Peters, Head of the Mail Media Unit in An Post.

Ask Direct & Women’s Aid ‘Joanna’

Gold for Best Acquisition & Overall Best Copy-Writing
Damian O'Broin, Managing Director, Ask Direct
Margaret Martin, Director, Women's Aid
Download presentation: WomensAid.pptx (new window, 3.15MB, PPT)

Cawley Nea & Audi ‘The A1 Chase’

Gold for Best Automotive
Edel McCabe, Managing Director, TEQUILA\IRELAND
Diarmuid McSweeney, Strategic Planner, Cawley Nea
Download presentation: A1ChasePres.ppt (new window, 2.5MB, PPT)

Acorn Marketing & 3 Business Mobile ‘Story of Success’

Gold for Best Telecoms & Silver for Best Acquisition
Estelle Gorby, Managing Director, Acorn Marketing
Ornaith Glynn, Channel Marketing Executive, 3 Business Mobile
Download presentation: 3BusinessMobile.pptx (new window, 3.10MB, ppt)

 

OgilvyOne & Kellogg’s ‘Field of Dreams’

Gold for Best FMCG and An Post Direct Marketing Grand Prix
Olive Fogarty, Chairman, OgilvyOne
Louise Sullivan, Corporate Communications Manager, Kellogg's
Download presentation: KelloggsFODAnPost230511.ppt (new window, 36MB, PPT)

Ireland has been globally recognised as punching well above its weight in DM

Through a new partnership with the US Direct Marketing Association and their international Awards programme, Gold Award Winners from the An Post Direct Marketing Awards can bypass the first round of judging and moving straight into the semi-finals of the ECHOs. Ireland is one of only three countries, including Denmark and Germany, to be offered this privileged alliance, due to its international achievements in Direct Marketing.

Highlights from the 2011 An Post Direct Marketing Awards

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