Want to know how to get a 700% ROI?
Research & Results Breakfast
An Post were delighted to host two exceptional speakers at our recent Research & Results Breakfast on the 1st October. Gerard O'Neill shared the latest in direct marketing research, providing a positive message for marketers with tips to help keep ahead of the trend. John Wallinger gave us a unique insight into the Boots Loyalty Programme, and how they achieve a 700% return on investment.
Gerard O'Neill, CEO of Amárach, gave us the message that there is light at the end of the tunnel, especially for marketers:
The direct route to the future
- Marketing budgets in today's economic environment
- Media trends and what you should be aware of
- Consumer attitudes show Direct Mail still hits home
- Direct Mail vs Digital
- How to make DM more impactful to your bottom-line
To read more from the research, download Gerard's presentation (new window, 5.2MB, .pdf) or read the full commentary 'Direct Route to the Future'.
Getting creative with dataJohn Wallinger is a clear thinking and straight talking Data and CRM Consultant who helped develop one of the UK's most successful loyalty programmes of recent years.
He explained how Boots achieved an astonishing 700% ROI, outlining how the same strategies can work for other businesses. His presentation covered:
- Segmenting data
- Identifying customer value and potential
- Spotting the key triggers that influence spend
Download John's presentation (new window, 2.51MB, .ppt). For more on database marketing, take a look at our 'Step-by-Step Guide to Database Marketing'.
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Some pics from the morning
Gerard O'Neill, Amárach and John Wallinger, Marketing Planning Practice
Dave Furney and Alan Conlan, RR Donnelley
Katie Fitzsimons, Vayu and Julie Glennon, Ed Co
Niall Dowling, Atomic and David O'Leary, Pareto
Gary McLoughlin, Dialogue, Ronan O'Connor, Gamma and Jane Fleming, Dialogue