Retain your customers
Keep the conversation going: retaining your customers with Direct Mail
While you’re busy out there finding new customers, it can be easy to neglect your existing ones. Just because they’re not complaining you might assume things are fine. Until they leave.
The good news is that retaining the customers you already have is not only easier than finding new ones, it’s cheaper too. And with Direct Mail it’s as simple as 1,2, 3...
1) Simply the best
Do you know who your best customers are? Typically, 80% of a business’s revenue comes from only 20% of its customers, so if you don’t already know who yours are it’s time you found out! Profiling your database is the way to do this. Get started by splitting your database three ways – who has bought the most frequently, the most recently and spent most over their lifetime with you. You might be surprised with the results.
2) Just desserts
Once you know you your best customers are, it’s time to start to build loyalty. Loyalty is hard to create. Maybe they’re loyal now but what if someone else comes along offering a similar service at a cheaper price? Talking to your customers will help drive loyalty, and rewarding them for their ongoing business will drive it even more. Discounts, offers, bonuses, even free samples and trials can all be good ways to reward your customers and make them more loyal to you.
3) Keep talking
You can send newsletters, e-mails, text messages, postcards, coupons – whatever you like – the important thing is to remember to keep talking to your customers. When budgets are tight it can be tempting to think about saving money by cutting back, but remember if you’re not talking to your customers then you can guarantee your competitors will be. And a time when everyone is shopping around for the best deals more than ever do you really want to take the risk?
An Post can help your business retain customers through:
- PostAim – a discounted direct mail service that allows you to mail your marketing campaign for less.
- Publicity Post– a low cost delivery service that allows you talk to your customers in your local area.
See how other businesses used Direct Mail to keep their customers
- Ford wanted to increase value from their existing customer base
- Appleby wanted to generate personal consultantations from high-value customer base, and achieve an uplift sales in return
- O2 wanted to reactivate lapsed customers
- Harvest Moon wanted to offer their customers something of value, that would then generate additional sales